Welcome to my site and online store, I’m Zoe and this is my jewellery and accessories label, ZOWIE.
I discovered my love for jewellery at university while studying product design and doing work experience for renowned Australian brand Dinosaur Designs.
I started ZOWIE back in 2011 to follow my passion for jewellery design. Within a month of launching, my designs were seen on the runway at Australian Fashion Week. From there press took off and my jewellery was featured in magazines (yes, back then they were still in print lolz) such as Vogue, Marie Claire, Shop Til You Drop, Cosmopolitan and Cleo.
I was then approached by brands such as Talulah and Duskii to be featured in their advertising campaigns as well as in their runway shows at Melbourne Spring Fashion Week and New York Fashion Week. My pieces have also been featured on TV shows such as The Voice and Australia’s Next Top Model.
As life’s journey unfolded new opportunities came up and I went on to work as the design assistant and product development manager for Samantha Wills.
Samantha decided to close her business after many years and after this amazing journey I then consulted for Aje on the design and development of their debut jewellery collection, 'Adorn'.
Fast forward to today and here we are in a COVID-19 world. With the extra time at home I decided to utilise this in a creative and positive way and get back into a passion project! I’m a one woman band– I design and make and, heck, have even taught myself to build a website and online store :)
I'm based in Sydney Australia and I'm passionate about supporting local businesses, designers and artists. My philosophy in life is simple: have fun and smile. I aim to translate this through my designs– I want them to make you smile and feel good. Fashion should be about self-expression: approachable, fun, and playful.